SEO means Search Engine Optimization. It helps us to rank our website and generate more traffic to our website. It enhances our website’s content and structure to make it more visible to users who are looking for what we have to offer.
Why is SEO important?
Because SEO increases the visibility of your website, it attracts more visitors and increases the leads. It gives us lots of benefits like:-
- It generates more traffic.
- It generates leads cost-effectively.
- It increases brand or site awareness.
- Build trust.
Types of SEO ( Search Engine Optimization)
There are 4 types of SEO :-
On page SEO
Off page SEO
Technical SEO
- Local SEO
On-page SEO:- the process of optimizing webpages and their content for search engines and users is known as on-page SEO. It can increase page rankings on Google and increase natural visitors.
Off page SEO :- refers to all the activities you and others do away from your website to raise the ranking of a page with search engines. It’s often considered a complement to on-page SEO, which is directly about optimizing the content and structure of your site.
Technical SEO :- Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content.
Local SEO:-Local SEO is a type of search engine optimization (S
EO) that makes your company more visible in Google’s local search results.
How Do Search Engines Work?
Google uses the following stages to find and rank content:-
Crawling :-When a bot from Google or another search engine visits a webpage or blog post, it is said to be crawling.
Indexing :- As the crawler visit web page ,they analyze the content and store information about each page in a huge database known as a index.
Ranking:- when a user enters a search query, the search engine retrieves relevant pages from its index .Thus , it applies complex algorithms to rank these pages based on various factors,including relevance ,quality, authority and user experience.
Serving Results :- finally , the search engine displays the ranked results to the user on the SERP. Typically ,the top ranking pages appear at the top followed by lower ranking pages.
