Mobile marketing is digital marketing that uses multiple channels to reach audiences through smartphones, tablets, and other mobile devices. It can include mobile search ads, social media ads, in-app ads, SMS ads, and more, all designed to appeal to the way people already interact with their phones.
Mobile marketing is the marketing of businesses designed for mobile devices. Mobile marketing materials are specifically optimized to appeal to mobile (particularly smartphone users). This kind of marketing is different from other types of marketing. All aspects of successful mobile marketing are more effective at appealing to the way people already interact with their phones.
Why is mobile marketing important?
Mobile marketing is important for the simple reason that it is necessary. Your customers are already viewing paid ads and branded content on their device and if you are not focusing your marketing efforts in this area, you will be at a disadvantage. Smartphones are effectively an extension of your customer, meaning they are engaged in more activities and spend more time looking at their screens. Therefore, giving up on mobile marketing is giving up on potential attention during the 4 hours and 25 minutes the average American spends on their phone.
Like other forms of marketing, mobile marketing also requires a strategy for ideal performance. Mobile marketing takes your business into a world of new marketing possibilities.