Link building is an SEO technique that increases your website’s ranking, i.e. it is one of the primary ways search engine algorithms determine the relevancy of a page.
Having a good number of backlinks to a website indicates that the content is valuable, both external and internal linking provide greater visibility for your website. Additionally, linking helps Google and other search engines crawl your site.
Link Building Techniques for SEO in Hindi
By following the 20-link link-building techniques mentioned here, you can also improve the ranking of your website.
- Social Media Community
You must create a community on all social network platforms like Facebook, Twitter, and Instagram and stay connected with as many people as possible.
To create an online community, you must do something that people like and due to which people want to connect with you. You can share such posts from your website that users like so that they can share them with others.
By doing this, traffic on your website will also increase and other bloggers will be able to know about your website. By the way, you should also know that Google and other search engines also notice social shares, so they can know how engaging the post is.
- Blog Commenting
This is the easiest technique in link building because here you have to comment on the article you read or add your link in the link section.
In blog commenting, you need to know how to make a good comment, after learning this, no matter how many comments you make, they will not be counted as spammy.
Comment backlinks are still a very popular off-page SEO technique because it does not take much time to work. You have to search for websites or blogs related to your niche or keywords and comment on their posts.
You can also use third-party tools like DropMyLink, botw.org, and Linksearching to find websites that accept comments.
While creating a comment backlink, you have to keep one thing in mind, on some websites only quality comments will be approved. I would suggest you make a good comment related to the post after reading it.
When you are commenting on any website, do not use words like Nice post, Thanks for sharing, Good post, Thanks for the article, because this may make your comment look spammy.
- Find niche-related blogs
If you want high-quality backlinks for your website, then for that you have to get links from those websites which are related to the niche of your blog.
After finding niche-related blogs, you can make blog comments on them or contact the website owner and get links by doing guest posts.
You can find the same niche blog by following the steps shown below:
Similar Site Search: This is an online website in which we can search other websites related to any website.
Blogger List: If someone has shared a list of online blogs or bloggers, then you can get an idea by looking at it.
From Google: Search your blog on Google, other blogs related to it will also come in SERPs, which will give you more blogs related to your niche.
- Social Bookmarking
Sharing posts on social bookmarking sites gives backlinks and you can bring good traffic to your website. My suggestion is that after publishing the post, you must share it on social bookmarking sites.
Link building with high domain authority sites like Pinterest, Vk.com, and Tumblr will be good for your website.
How to increase website loading speed
- By sharing videos
By creating high-quality videos, you can submit or share your video on all video submission websites, by adding the right title, tags, or description to the video, you can get both backlinks and traffic. - By sharing photos
Many websites allow you to share photos, you can also get credit links by sharing your photo on it. You can share photos on Flickr and Pixabay website. - Local Listing
If you are targeting a particular location, then you should do link building with the local website which will help you in getting local ranking. - Guest Posting
Guest posting is the best way to create high-quality backlinks, all search engines also like guest posts more. If you do guest posting on niche-related blogs then you will get high-quality backlinks and good traffic.
- Link Baiting
If we submit anything on the internet, it is very difficult to protect it from being copied, so what can we do about this? If someone copies content or images from our blog, then we can contact him and ask him to give our credit link in that content.
By the way, you should know what are the advantages and disadvantages of copying from another blog, so that if you do the same, then you can correct your mistakes.
If you want to protect your blog from being copied, then legally you have to add a DMCA badge to your site, so that you can protect your blog from being copied.
- Search Engine Submission
It is also very important to submit your blog to popular search engines so that they can know about our blog and what content is on it, so it can be shown to other users.
You have to submit your blog to Google, Yahoo, Bing, Ask, and Alexa, submitting the site to search engines is considered very good in link building.
- Blog Directory Submission
You can create backlinks by submitting your blog to all high-authority blog directories. Although it is not as beneficial as it used to be earlier, still it is better than nothing. Blog directory submission helps us a lot in getting the post indexed. - RSS Feed Directory Submission
RSS feed directories are also similar to blog submission, here we just have to submit the RSS feed of our blog. After which as soon as we publish any of our new posts, it automatically gets added to their directory. RSS feed directory submission is a type of link building, where you get traffic for the blog along with backlinks.
What is Organic CTR
- Forum Posting
Forum posting gives you both backlinks and traffic, you just have to join the related forum for your category and help other users join the forum. - Article Submission Sites
By submitting our posts on article submission sites, we can get them indexed quickly and also get high-quality backlinks.
By submitting content on high authority sites like Github, iSnare, My article, and Storify.com, we can do good link building, but it can also increase the domain authority of our website.
- Question & Answer Site
Question & Answer sites are also called Q&A sites, you can create your profile on all popular Q&A sites and answer people’s questions.
For good link building, you can do Q&A on websites like Answers.Com, Quora, Yahoo Answers, Researchgate.Net, eHow, Askville, and Ask. Fm, Blurt it.
- Infographics Submission
Infographic submission is also becoming popular now, it contains information about the content in images. If you are good at designing, you can create and share infographics. If anyone adds your infographics to their blog, you can take credit links from them.
Canva, Vizualize. Me, easel.ly, Animaker Class, Piktochart, and Venngage are very good infographics sites where you can create good infographics and share them on sites that accept infographics, and get good traffic and quality backlinks along with good link building.
- Press Release Submission
You can share news or detailed articles related to your website on all popular news sites for those who issue such press releases. Press releases get good traffic along with high-quality backlinks and people also get to know about our blog. - Document Sharing
You can create good documents for your blog and share or submit them on popular document-sharing sites to get high-quality backlinks.
If you have written a detailed article, you can also convert it into a PDF and submit it, and in return, you can get a backlink for that article.
- Through Email
This is the most professional way of link building, by which we have to contact the owner of the targeted website by email for the blog we want to link.
You can get backlinks through email by following the methods given here:
If there is a broken link somewhere and it is related to your post, then you can tell the blog owner by giving the link of your post that the broken link is harming your users and SEO and you can improve it by adding my link here.
You can send your blog images to other bloggers and tell them to use them for free in their blog and return, you can do a good link building by just asking for a credit link.
You can impress other readers by writing a good email to others and also telling them to read the post by adding the link to the post in that email so that good traffic comes to your blog.
- Link Exchange
Link exchange, which is considered an old way in today’s time, here a blogger exchanges links with another blogger. In the past, this method was very useful and also gave good results.
But now search engines have become very smart, so if someone does this then the search engine catches it and it hurts the ranking and trust flow of the website.
Difference between link building and off-page SEO
Although the term off-page SEO is often used interchangeably with link building, their concepts are different:
- Off-page SEO refers to all search engine optimization strategies that are applied beyond a site’s pages.
- Link building involves building a network of links to strengthen pages’ authority.
Off-page SEO encompasses backlinks received from other sites, part of a link-building strategy. But it also includes brand mentions without links, an additional ranking factor for Google.
Therefore, link building is only one part of off-page SEO.
In a link-building strategy, it’s important to know that you can’t just look beyond your site.
Building a network of links to show Google your relevance involves receiving external links (part of off-page SEO) and adding links on your pages (part of on-page SEO).
So when planning your link-building strategy, you need to look at both on-page and off-page SEO.
Keep in mind that one characteristic of on-page SEO is that it’s under your control — you can edit your pages and optimize your internal links to best suit your objectives.
As for off-page SEO, you may be able to influence it, but the decision to link to and mention your site is not directly within your control.
Why are Links Important?
The World Wide Web can be defined as a set of interconnected documents that form a web. Links are responsible for these connections, allowing users to navigate between pages, sites, images, videos, and files.
Search engines rely on this link structure to crawl and rank websites.
In the beginning, search engines were limited to indexing and organizing sites in alphabetical order or directories (arts, sports, news, etc.). Sites had to register to appear in these indexes.
Back when there were relatively few sites, this process was ok. But as the volume of users, websites, content, and searches increased dramatically, search engines needed to improve their algorithms to deliver better search results.
First, search engines removed the need for sites to register. Search providers started to look for sites to include in their indexes. So began the mission to catalog all web pages and make the content available to users in an organized fashion.
To accomplish this task, search engines took advantage of the interconnected structure of the web.
It continues to work this way nowadays: links reveal the web paths for search engine robots, which crawl websites to index new content or updates.
After that, there was no longer any point in ordering sites alphabetically. It was necessary to analyze what pages were offered and whether they had the answers users were looking for.
At this point in the story, Google came to the forefront. The most popular search engine in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank.
PageRank considered several factors to rank sites in the search index. The algorithm analyzed the page’s content, based on its keywords and its popularity on the internet, measured through its network of links.
The objective was to measure the site’s relevance according to the number of links it received from other sites.
This employed the same logic as in academia: the more citations an author receives, the more authority they have in a given field. So, the more links a site receives, the more relevant it is in its area of expertise.
As a result, links demonstrate the authority of a website. This is also how they became important for search engines and SEO professionals.
Since the introduction of PageRank, Google’s algorithm has continued to evolve.
They soon realized that the number of links was not enough to measure a site’s relevance because it could simply create hundreds of links.
Thus, Google began to consider the diversity and quality of the pages that pointed to backlinks.
The algorithm defined that when high-quality pages from different domains create links, the page they link to receives part of their authority, commonly referred to as link juice.
Thus, the search engine can classify the sites according to their level of authority in the market.
At this point, a site’s reliability (TrustRank), anchor texts, the position of backlinks on the page, and several other factors which we explore below came into play.
A page that links to another shows the web crawler a path to take and the URLs it is sharing its authority with. Therefore, links are essential for crawling and ranking websites on search engines.
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