PPC  (Pay-Per-Click)  service in chandigarh . Campaigns are marketing initiatives where organizations pay to have their advertisements appear on search engine results pages. This method of advertising is incredibly cost effective, due in large part to its ability to drive highly-targeted traffic directly to the advertiser’s web page. The success of a PPC campaign is determined by its level of relevancy and visibility. If appropriately structured, a PPC campaign can drive meaningful engagement with pertinent content that speaks to a brand’s target market. Ads will be displayed based on keywords selected, which should be informative, accurate descriptions that represent an organization’s services and/or products accurately. Additionally, organizations should monitor the success of their ad campaigns through analytics tools so they can continually optimize their efforts for increased ROI.