What is Local SEO
Local SEO is a search engine optimization (SEO) strategy that helps make your business more visible in local search results on Google.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search on Google for any important keyword related to your business and a map with 3 listings appears below it (also known as a map pack), local SEO can help you grow your business.
But to understand local SEO, you must first know how Google works.
Why is local SEO important?
After understanding the meaning of SEO, let’s find out why it is important for businesses. Local SEO is an effective way to expose our business or website to people living at or near the physical location of the business. We use it to market our company online so that more people come to our store to buy our products and services.
Many times people search for local services and businesses around them, so they use Google and other search engines to search them. Therefore, businesses must implement local SEO strategies and ensure that their company appears on top of local search results when viewers search for the services or products they offer.
Here are some amazing points and statistics to highlight why businesses need to focus on implementing a powerful SEO strategy:-
More than 75% of customers in the United States, Germany, France, and the UK use Google to get information about local businesses. Therefore, it is a leading search engine for local searches.
Mobile searches for ‘stores near me’ have grown by more than 250% in the last few years. Also, the search volume for ‘where to buy’ + ‘near me’ has grown by 200%.
50% of mobile users who do a local search visit physical stores within a day. The same is true for 34% of laptop or tablet users.
18% of mobile searches result in a sale within a day.
Searches for ‘stores near me’ or ‘shop near me’ on Google Maps have grown by more than 100% in the last year.
50% of users who do a local search want information such as local business addresses.
More than 78% of searches from mobile phones end in local offline sales.
71% of users agree that they first page a local store’s address online before visiting a physical store.
How does it work?
When you type a phrase in the Google search box or any other search engine, it assesses various websites and generates results. The page that appears on your screen with various search results is known as a search engine results page (SERP).
This page contains links to various relevant websites, including images and additional information that the search engine considers important. Websites also try several techniques to rank their brands higher in search results.
Google uses various complex algorithms to determine which websites will appear in search results. It considers the total number of people looking for businesses near their location. It takes into account the location of users while generating search results. Users do not need to add any additional words to their search keywords, such as location or phrases like ‘near me’, as Google automatically determines their location.
All you have to do is search for ‘best Italian restaurant’ or ‘salon appointments’, and Google will show places near you. Local SEO offers more location-specific searches. So, whether you mention your address in your search or not, it will consider your location when showing results.
Let’s say you are traveling for work and looking for a cafe in that city; Google will show result options near that area. The search results change automatically according to your location.
As users prefer smartphones to search for nearby products and services, more businesses are adopting local SEO to get visible to users. It boosts brand visibility and growth of local services, making local SEO a popular SEO strategy.
What are the benefits of local SEO?
Whether you’re a wedding photographer in Seattle, run a small Italian restaurant in Los Angeles, or are a local contractor in Columbus, local search engine optimization (SEO) can do wonders in generating traffic and attracting new customers.
And while competing with your larger, more established competitors may seem like an impossible task, the truth is that local SEO can give any business a chance in terms of ranking higher in Google search results.
But the benefits of local SEO aren’t limited to Google rankings – you can expect greater brand visibility, more website visitors, better leads, and more. And with nearly half (46%) of Google searches consisting of localized searches, you can’t afford to miss out on this traffic.
Read on to learn more about the benefits of local SEO and how to use it to grow your local business.
How does local SEO work?
When you type a phrase in the Google search box or any other search engine, it assesses various websites and generates results. The page that appears on your screen with various search results is known as a search engine results page (SERP).
This page contains links to various relevant websites, including images and additional information that the search engine considers important. Websites also try several techniques to rank their brands higher in search results.
Google uses various complex algorithms to determine which websites will appear in search results. It considers the total number of people looking for businesses near their location. It takes into account the location of users while generating search results. Users do not need to add any additional words to their search keywords, such as location or phrases like ‘near me’, as Google automatically determines their location.
All you have to do is search for ‘best Italian restaurant’ or ‘salon appointments’, and Google will show places near you. Local SEO offers more location-specific searches. So, whether you mention your address in your search or not, it will consider your location when showing results.
Let’s say you are traveling for work and looking for a cafe in that city; Google will show result options near that area. The search results change automatically according to your location.
As users prefer smartphones to search for nearby products and services, more businesses are adopting local SEO to get visible to users. It boosts brand visibility and growth of local services, making local SEO a popular SEO strategy.
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