Introduction Facebook Ads
If you do business of any scale (small, medium, large), then by using Facebook ads you can increase the profits of your business significantly. In this article, we will know what Facebook ads are, what are their benefits, and how you can get started with them.
What are Facebook Ads?
This is , like any other online advertising service, is a platform where advertisers can post different types of ads to promote their business, generate leads, get people to fill in their data, increase likes on their Facebook page, send traffic to their website, get conversions for their eCommerce site, increase views on their YouTube videos or other videos, etc. There are many other things that you can achieve using Fb ads.
Like any other advertising-publisher network, you as an advertiser make payments to Facebook and Facebook runs ads based on the daily budget set by you through that payment.
When we talk about Digital Marketing, two platforms come to the top, one is Google Adwords and the other is Facebook ads. Let us first know its benefits and then understand how fb Ads work.
Benefits
So if you have a business or your clients have a business, you can use Fb ads to promote it online.
Now the question arises, why choose Facebook ads? The answer is audience base. I have mentioned some reasons for using Facebook ads below:
- Every month, 2 billion people use Facebook. This is a very large audience base.
- In the US, if people spend 5 minutes on their phone, then out of those 5 minutes, 1 minute is either spent on Facebook or Instagram. Instagram is also a property of Facebook. And you can apply for ads on Instagram from Facebook ads itself.
3. 500 million people use Instagram every day.
Apart from this, Facebook ads have many exciting features that attract advertisers’ attention. Such as:
- You can run ads on any budget. The higher your budget, the more people your ads will reach.
- You can narrow down your targeted audience by configuring demographics and other options to ensure that your ads are shown only to people interested in your business. Therefore, Facebook ads are highly targeted, and have a great conversion rate in every case.
- Fb ads use modern technology and ad formats for advertising purposes, which display well on every device.
- You can also track and analyze the results of your ads so that you can run ads more efficiently in the future and be more successful in your business.
How to get started?
Getting started with Fb ads is very easy and simple. Running ads on Facebook is also known as running an ad campaign. Understand the workings of Facebook ads with the help of 4 simple procedures.
- First of all, you should know your aim or target, for what you are running the ad. Facebook gives you the option to choose many different types of marketing objectives. For example, if you want to bring traffic to your website from Facebook, then you have a consideration to derive traffic, if you want to generate leads by getting people to fill in data, then there is a consideration for that too. Many such different options are available in Facebook ads according to marketing objectives. The screenshot shown below makes it clear for what purposes you can run Fb ads. The
- the second step is to choose your audience, to whom you want to show ads. You can choose your targeted audience using geographical locations, gender, interests, and many other options.
- After that, you have to set the daily budget of your ad, that is, how much money you want to spend on your ads daily. Then you have to choose for how many days and for how long you want to run the ad. According to that, Facebook will tell you how much your total expense will be and you will have to put that amount of ad in your account.
- After this, you have to set the visual appearance of your ad. Which includes adding textual information, images videos etc.
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