Link building is an SEO technique that increases your website’s ranking, i.e. it is one of the primary ways search engine algorithms determine the relevancy of a page. Having a good number of backlinks to a website indicates that the content is valuable, both external and internal linking provide greater visibility for your website. Additionally, …
Mobile marketing is digital marketing that uses multiple channels to reach audiences through smartphones, tablets, and other mobile devices. It can include mobile search ads, social media ads, in-app ads, SMS ads, and more, all designed to appeal to the way people already interact with their phones. Mobile marketing is the marketing of businesses designed …
Introduction The internet is littered with various definitions of customer engagement, but one thing they all share is this: customer engagement is about the interactions between you and your customers. These interactions can happen on a variety of channels and help strengthen your relationship with customers. Customer engagement begins with a customer’s first interaction with …
What Is Organic Traffic? Organic traffic refers to visits that come to your site via unpaid (i.e., “organic”) search results. Meaning it’s search engine traffic you get for free—aside from what it costs to create and maintain the content.Increasing organic traffic is one of the main search engine optimization (SEO) goals businesses have. Because it …
What Is B2C Marketing? B2C stands for “business to consumer.” This type of marketing involves strategies for promoting products and services directly to the consumers they are intended for. The marketed products and services are generally those that the average customer uses in their daily life and that address an imminent need. B2C marketing is …
What is E-Mail Marketing E-Mail Marketing: Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Simple, straightforward messages will …
What is Voice Search Optimization Voice Search Optimization: Since its launch by Google in 2011, voice search has come a long way. Today, most tech giants are expanding voice-activated systems. Simply put, voice search is a technology that allows users to perform searches using voice commands. Voice SEO optimizes keywords and phrases for searches with …
Introduction Analytics Tools: Can you find out what the person coming to your shop is going to buy from you, what products he is interested in, and from how far he is coming to your shop? Maybe you will ask how this is possible. How can we read a person’s mind? This is possible in …
What is Local SEO Local SEO is a search engine optimization (SEO) strategy that helps make your business more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search on Google for any important keyword related to your …
Introduction What is Sitemap SEO-What is a good website? The first things that come to mind would be smooth navigation, amazing user experience, and wonderful design. But in today’s time and age, businesses and brands cannot afford to settle for just good, they need to build a great one instead. Bigtrunk has earned its name …
